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APPLICA CONSUMER PRODUCTS, INC.
OFFERS THE PRESSING DETAILS OF BUSINESS CASUAL
Free Brochure Designed For Today's Casual Lifestyle

Miami Lakes, Fla… Applica Consumer Products, Inc. -- makers of * Applica Consumer Products -- is offering a free ironing guide, The Pressing Details Of Business Casual: A Consumer Guide To Caring For Business Casual Clothing, for use with the company's line of * SteamXpress™ irons.

For consumers trading in their business attire for the comfortable -- but easy wrinkling -- styles and fabrics associated with today's corporate casual office environments, The Pressing Details Of Business Casual brochure offers tips for laundering and drying, time-saving techniques for removing stubborn wrinkles and, most importantly, ironing in the details for looking good in the office.

Copies of the brochure, which are being offered free to consumers, may be obtained by calling toll-free at 1-800-231-9786 or by visiting us on the World Wide Web at www.householdproductsinc.com.

* SteamXpress™ irons, designed specifically for today's committed-ironer who wants to look good and views ironing as an essential part of their routine, were developed to deliver optimal steam and heat performance directly to the ironing task -- from crinkled chinos to wrinkled skirts.

Features found on * SteamXpress™ irons include: a user-friendly Sure Steam™ system that automatically delivers the right amount of steam for any temperature setting; Sure Grip™ handles, for added comfort; Auto-Off, for automatically shutting off the iron; dual water windows, for viewing water levels from either the left- or right-side; and, a flexible cord, for greater freedom of movement. Additionally, * SteamXpress™ irons also feature an Auto Clean system that prevents mineral and lint buildup by automatically cleaning the steam valves, preventing harmful sediment buildup and thus adding to the life of the iron.

SteamXpress™ irons are available at mass merchant and discount stores beginning in June. All * SteamXpress™ irons are backed by a one year warranty and are U.L. listed.

Applica Consumer Products, Inc., a wholly-owned subsidiary of Windmere-Durable Holdings, Inc., manufactures and markets * Applica Consumer Products, including cooking, food prep and garment care small appliances.

* is a trademark of The Black & Decker Corporation, Towson, Maryland, USA.
 
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